In newspapers and magazines Lonely Hearts Ads used to be around 40 characters long. More was possible, but expensive. And once printed it was in the newspaper just for a day, and nothing could be changed. Our design lets people modify their ads and use up to 1,250 characters. Ads and accounts can be managed 24/7, and even completely removing an ad or an account can be done immediately. More importantly: an ad can be put online for 60 up to 365 days. Plenty of time for people to find and read each and every ad. Including yours.
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Old concept, new design
December 13, 2025
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